Ansa McAl Distribution Inc. Guyana, the official distributor of Bumble Bee Seafood, engaged Blubird to lead the rebranding and market relaunch of the product line.

Through strategic research and a fully integrated creative approach, we successfully introduced the refreshed packaging under the campaign message: “New Look, Same Great Taste.” The objective was to maintain consumer trust while generating excitement around the updated visual identity.

Our scope of work included comprehensive social media management for Ansa McAl’s food portfolio, along with creative direction, graphic design, animation, video production, and the development of in-store and outdoor print assets.